Why AI Search Is Killing Organic Traffic (And What Smart Marketers Are Doing About It)
The Decline in Traffic Is Not Fatal—It Is a Filter. If you’ve opened your Google Analytics lately and felt that familiar pit in your stomach, you’re in good company. Across the web, organic traffic is slipping, sometimes by as much as 30 to 50 percent. The primary cause is Google’s AI Overviews and answer engines […]
Ten Years In: From humble attic beginnings to full-fledged digital marketing company; Reflecting on Site Hub’s upward trajectory of growth
How it Started Cold calls out of a drafty attic. One simple goal of making one new appointment each day. At first, it was a way to stay busy; a new direction to take after the loss of his father. But those early YES and small successes lead to the need for a bigger team […]
The Story of PrivaShe and One Young Woman’s Drive to Conquer Cyber Crime
Nuzhat Minhaz is three years into her undergraduate degree program at the Rochester Institute of Technology and her work is already extraordinary. She came to Rochester as an international student from Bangladesh with heart, grit, and award-winning ideas. If you ask her, she will walk you through a brief history of her home country of […]