The main reason a business needs a website is because they offer a better return on investment than any form of advertising. It creates an opportunity to build your brand and offers a way for customers to engage with you online. Just having a web page isn’t enough, in order to stand out from the crowd, you need to have a smarter website.
Once you have a smarter website, you need to make sure that Google knows that it’s smarter too
Google uses metrics that coincide with how well your website works. The ever-growing algorithm shares goals that can help your smart site be successful. Google uses metrics that measure customer engagement by watching to see how long users stay on your page.
Here are 3 ways to ensure your website is smarter:
1. Smarter Images and Videos
Using images that are relevant to your content plays a very important role in retaining engagement and building credibility. Having pictures that complement the points you are making helps viewers digest what they are reading quicker and more efficiently.
Most of the time, users are scanning your page to find the content they are searching for. Relevant images that lead the viewer to the next point are a great way to keep them on your site longer while giving them what they want. If your content makes sense, this increases the chance that they will stay on your site and see what else you have to offer.
Videos are a great way to make your site smarter. It’s a great way to engage with your users and keep them on your site longer, because it takes a bit more time to watch. A well-produced video will keep your visitors around longer while increasing your credibility.
Based on the amount of time they’re engaging, Google will see that people are going to your site and finding the information they were looking for.
Additionally, by optimizing titles and tags within your videos and images to fit in with the other text on your site, you can win major SEO points.
2. Smarter Content
Rather than sifting through website for keywords, the search engine looks for context and overall topics. By making sure you cover each topic thoroughly and earning the position of an authority on a subject, you’ll be endowed with higher rankings.
Instead of using as many keywords as possible, a smarter approach would be to use related keywords. There are many tools available to you online to help you find these:
- keywordtool.io
- wordtracker.com
- wordstream.com/keywords
These tools make it easier to find the right accompanying keywords that help google see words that would be on a page that covers that specific topic.
If you have smarter content, it makes the user feel like you are an expert on whatever you’re talking about and gives you a better chance of them becoming a customer.
3. Smarter Formatting
If you make your website scannable, it helps a majority of traffic use your site more effectively. Most of your users are just going to browse through really quick to find the information they’re looking for anyway, so if you accept that with open arms, odds are that they will scan the rest of your site as well.
If your approach is patterned after this, it makes your content more digestible and easier to understand so people can take in more of your content and stay on your pages longer.
Here are some examples of smarter formatting:
- Use Headlines and sub-headlines to separate content.
- Short sentences and paragraphs
- Lists (like this one.)
- Use Italics & Bolds to help important points stand out.
Conclusion
Using smarter formatting, content, images & videos is the best way to make your website the best it can be. Maximizing your return on investment with your strongest advertising point is easy if you follow these steps.
Smarter websites rank higher with Google and ultimately improve your customer’s experience and work with you, not against you. SiteHub help’s our clients make smarter websites for less. If you have any questions, leave a comment or reach out to us on our contact page.
