• Follow Us
    • Fb.
    • Ig.
    • Yt.
    • Lk.
Skip to content
Site Hub
Site Hub
Site Hub Site Hub
  • Services
        • Digital Marketing

          Getting found and bringing you top of mind to the right people.

          Paid Media + Advertising

          Paid Search + Display

          GeoFencing

          Review Generation & Local

          SMS / Email Marketing

        • Creative + Brand

          Look your best. Stand out from the competition.

          Campaign Production

          Branding + Strategy

          Graphic Design

          Copywriting + Editing

          Art Direction

        • Social Media

          Automate your social media presence.

          Organic Social

          Paid Social

          Content Creation

          Account Setup & Management

        • Web + Tech

          Turn more visits into sales.

          Web Design

          SEO

          eCommerce

          Data Analytics

  • Industries
  • Resources
    • Blog
    • Downloads
  • Company
    • About
    • FAQ
    • Referral
    • Careers
  • Contact
  • Portfolio
  • Blog

© 2025, SMARTSite by Site Hub

All right reserved.

GSA-logoContract Number: 47QRAA21D003X
To Get Started, Shoot Us A Message

  • Follow Us
  • Fb.
  • Ig.
  • Yt.
  • Lk.
  • Get A Quote
Back
Design Marketing & Branding
5 min read

Build a Corporate Image With Custom Graphic Design

  • Sean McKay
  • Author Sean McKay
  • Published August 31, 2020

Recent Posts

  • What Really Matters When Launching Your Website (or Any Project, Really)
  • Scaling Your Cybersecurity Agency with Fractional CMO Services
  • 5 Actionable Ways for SMB Cybersecurity CEOs to Invest in B2B Social Media Strategy
  • Leveraging AI in Cybersecurity Marketing: A Strategic Guide
  • Competitive Analysis: The Pillar of Effective Cybersecurity Advertising

Categories

  • Agency News
  • Blog
  • Copywriting
  • Design
  • Digital
  • Digital Strategy
  • Future Technology
  • Geofencing
  • Industries
  • Marketing
  • Marketing & Branding
  • nextgen
  • Non-Profit
  • Personal
  • Psychology
  • Real Estate
  • SEO
  • Side Project
  • SMARTSites
  • Social Media
  • Stories
  • Strategy
  • The Digital World
  • Uncategorized
  • Wordpress

How Can We Help?

We've spend years adding the right people and honing our skills to provide top-notch service for our clients - but we want to know how we could do better. Contact Us, and let us know what we can do for you.

Custom graphic design for your business can help build your company’s voice, services and brand in a compelling way that makes you stand out from your competition. It can allow your brand to grow through physical and digital marketing materials that work together and convey a sentimental, corporate image as a whole.

A corporate image is a visual solution that uses elements like branding, visual identity and logos to give a company an emotional connection to its audience.

BRANDING

There have been hundreds of publications made that describe the notion of branding.

In its simplest form, branding is a combination of key elements that describe a service, product or organization with a personality. The target audience is what really shapes this through their interpretation.

The best way to establish great branding is to:

  • Figure out how you would like to be perceived.
  • Make sure your business commits to that promise.
  • Broadcast that commitment
  • Follow through

While custom graphic design cannot actually create the perception of the brand, it can create the foundation.

In order to interact with the audience, the company first has to establish its visual identity.

VISUAL IDENTITY

Most of the time, a visual identity is made up of marketing devices that a company uses to communicate with their audience. Using a style guide as a reference, each piece is part of a greater whole that lives under the same visual umbrella.

The style guide is used as an artifact that helps the business ensure It’s being visually consistent when applying the identity to any type of medium.

Some of these style guides could include:

1. Fonts or Typefaces
2. Layout Strategies
3. Measurements & Color Pallets.

When the style guide is followed perfectly, everything that’s released looks like it belongs to the company. This allows any pieces of visual identity to be understood and recognized.

Some examples of Visual Identity:

  • Paperwork like letterheads, business cards, envelopes, etc.
  • Flyers, brochures books, social media posts, websites etc.
  • Products and the packaging they’re sold in.
  • Items of clothing worn by employees.
  • Interior and exterior signage
  • Anything the company has chosen to represent itself (ie. corporate sponsorship)

All of these examples help curate a corporate identity that can be an opportunity for good branding. By utilizing both of these strategies at the same time you can then create a logo that becomes the face of the organization.

LOGO

A logo identifies a company, product or service, by using a visual signature that is unique to the action or entity its representing.

Logos don’t necessarily describe or sell the business, but instead draws power from the emotional character of what it symbolizes. It makes it possible to identify something based on what it means, rather than what the mark represents visually.

5 things that make a logo great:

  • It must be simple
  • Scalability
  • Memorable / Impactful
  • Versatile
  • Relevant

A good logo can represent a product, service or business in the most straightforward way.

CONCLUSION

Disney is a great example of a successful brand — The company attracts people of all ages by capturing attention and imaginations all around the world.

Their marketing pulls at the heartstrings of their customers through storytelling. They know their audience and know how to please them. Disney designs every part of their experience, from movies to theme parks.

In Rochester, NY, SiteHub helps small to medium-sized companies without a Disney budget accomplish this on a smaller scale. Let us know how we can help you!

Next Post
Lead Generation Companies: What Can They Do For You?

Related Posts

May 14, 2025
7 min read

What Really Matters When Launching Your Website (or Any Project, Really)

Sit down. Get cozy. It’s time for an intervention.  It’s so easy to get sucked into the itty...

Blog Design
Read More
August 28, 2024
5 min read

UX/UI Design Principles for Cybersecurity SMARTsites

User Experience and Interface Design for Cybersecurity Brands Effective User Experience (UX) and User Interface (UI) design are...

Blog Design Industries SMARTSites
Read More
  • website development company
  • Beautifully crafted websites is our specialty and our team of WordPress developers can make your vision come to life. We follow a process that lets us build unique websites like marketing tools to drive people to your business.

  • Rochester HQ

    350 East Ave Suite 1
    Rochester, NY 14604

    (585) 300-4640
  • Work inquiries

    Interested in working with us?
    hello@yoursitehub.com
  • Recent Posts

    • What Really Matters When Launching Your Website (or Any Project, Really)
    • Scaling Your Cybersecurity Agency with Fractional CMO Services
    • 5 Actionable Ways for SMB Cybersecurity CEOs to Invest in B2B Social Media Strategy
  • digital marketing agency
© 2025, SMARTSite by Site Hub
All right reserved.
GSA-logoContract Number: 47QRAA21D003X
To Get Started, Shoot Us A Message

Download

  • Hidden