WordPress: Pros and Cons

Google Analytics SEO | parallel tracking in digital marketing | | Site Hub

WordPress in 2025: Pros and Cons WordPress has come a long way since its early days as a blogging platform. In 2025, it powers more than 40% of the web and continues to evolve with innovations like the block editor, full‑site editing and headless integrations. But as with any platform, it has strengths and trade‑offs. […]

A Quick Note on Bounce Rate

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What is a Bounce Rate and How Do You Analyze It? The bounce rate reveals the percentage of visitors who depart your website without any interaction. This statistic has a major impact on sales and may also affect your visibility in Google search results.   You can automatically calculate this number by using Google Analytics. […]

ADA Compliant Websites (You’ll Want To Check Yours!)

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Is Your Website ADA Compliant?   Accessibility for people with disabilities is just as important on the internet as it is in real life. What many people don’t realize is that the Americans With Disabilities Act (ADA) requires that business websites be accessible to all users, regardless of their physical limitations.   The reasons to […]

Custom Websites Vs. Customized Websites

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What’s the difference between a custom website and a customized website? Though these two phrases sound the same, there’s a world of difference in what they deliver. 

What Is Parallel Tracking?

Google Analytics SEO | parallel tracking in digital marketing | | Site Hub

Parallel tracking is the latest shift in digital marketing. It is a way to streamline your advertising so that you can: Keep better track of your ad stats Get more clicks And improve your ROI.   Increase Your ROI with Parallel Tracking These days, we all use multiple devices to get online. Between tablets, smartphones, […]

Google’s New Safety Requirements: What You Need to Do

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Big Problem: Changes in security protocols could mean your website is flagged by Google as “unsafe.” Easy Solution: Have Site Hub update your security certificate.   As part of their efforts to make the web safer for their users, Google has tried to encourage websites to get digital certificates. These digital certificates, also known as […]

What is Geo-Fencing?

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Think of a geofence as a virtual border. It extends for a specific area around a location as chosen by whoever sets it up. Using GPS or cell carrier towers, devices that enter or exit this virtual border engage the action of the fence.

GDPR Implementation Checklist 2018 – US Websites

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General Data Protection Regulation (GDPR) Even though it is a European Union law, it will affect anyone who deals with organizations or individuals from the EU. Specifically, the regulation changes how European citizens’ personal information is collected and processed. The main point of the regulations is that consumer consent to share their data is “freely […]

Product Release: Customer Voice

  Online reviews are critical to the success of a local business. In fact, nearly 90% of consumers say they’ll only consider using a business if they have an average rating of 3-5 stars. You probably already know that it’s important to capture customers’ feedback, but how? Enter, Customer Voice. With this new product, you have the […]