Real Estate Brokers Matter
We Still Need Real Estate Brokers—And Here’s Why The real estate business has always been about personal service. The reason is simple: buying a home is one of the most personal decisions we make in our whole lives. Your home is reflection of you. It contains all of your hopes and dreams for yourself […]
Digital Isn’t Just For Young People
Tech & Baby Boomers Going digital is not just for young people. One of the biggest misunderstandings about doing business online is that it’s only important to younger customers. It’s true that millennials expect online services, but so do other generations. In fact, research shows that most people, from all age groups, begin their […]
Win Clicks and Influence People
In the digital age, clicks can make the difference between a successful business and failure. The fundamental cornerstones of success are the same as they have always been: excellent customer service, a knowledgeable staff, return business, and positive word-of-mouth. But today, there is a new factor that drives commerce—digital services. Website traffic isn’t all that […]
7 Amazing Fundraising Tools You NEED Today!
2021 Non-Profit Fundraising Tools As the dust settles and we begin to further understand the new tax laws in effect for 2020, it is important to adapt your NPO’s Fundraising Strategies for 2021. To combat this, we think it is important to find new ways to Break Through The Noise and reach your donor base. […]
Celebrating Success with Good Taste
Exciting things are happening at Site Hub, Rochester’s most innovative digital media firm. We are moving up in the tech world and into downtown Rochester! Site Hub is deeply committed to the city of Rochester, which is why we’ve decided to open new offices in the historic Talman building on East Main Street. This […]
10 Things You Didn’t Know About SEO
10 Surprising SEO Facts You Need to Know in 2025 Search engine optimization has evolved drastically over the last decade. As we move into 2025, success requires focusing on user experience, trustworthiness and technical performance rather than chasing algorithm tricks. Here are ten insights to help guide your strategy. 1. Google prioritizes E‑E‑A‑T and helpful […]
Consumer Marketing Psychology: What Is It & Why Is It Important?
Consumer Marketing Psychology in 2025: Why It Matters Understanding why people buy the things they do is at the heart of modern marketing. Behavioural science has revealed that our decisions are not purely rational – they are influenced by cognitive biases, emotions, social connections and the way information is presented. In a digital world dominated […]
The Future of Fashion
The advancement of technology is changing fashion – in how it is created, thought about, and responds to user demands. Since the digital revolution of the 2000s, fashion has undergone a significant change. Technology is now a fashion statement. Today, fashion and technology share a symbiotic relationship – fashion relies on technology, as much as […]
Side Project Frenzy
If you’re like me, side projects rattle in the back of your head waiting to become a reality – usually while the ‘actual work’ is getting done. Did you know more and more companies are dedicating time and resources to creating side projects? From billion dollar apps like Instagram to start-ups like DuckDuckGo, companies of […]
4 Things to Know About Digital Marketing in 2017
Essential Digital Marketing Insights for 2025 Digital marketing evolves rapidly. In 2017 it was enough to understand SEO and content, but by 2025 marketers need a much broader skill set. Platforms, privacy rules and user expectations continue to change. Here are the key areas companies should focus on today. 1. Data Literacy and Analytics With […]