Is Content Done Being King? What is Content Marketing?
It has been at least 10 years that I have repeatedly heard, and said, “Content is King,” when it comes to marketing your business online. Now, of course, this isn’t 100% accurate, because crappy content is still just crappy content. Maybe we can get some leverage going here with this one: “Great Content is King.” […]
Site Hub: AVA Digital Award Winner
We are honored to announce that Site Hub is the recipient of 3 AVA Digital Awards for 2022. At Site Hub, our SMARTsites are our bread and butter. We are always striving to innovate within our field. We love what we do and it is a privilege to be recognized by industry professionals for our […]
3 Proven Marketing Strategies for Businesses and a couple that just missed the list
Another day another can’t miss, must-have marketing strategy, right? I have been working in digital marketing for most of my life. I have certifications of proficiency, excellence, achievements, and more. I am what many would refer to as a well-qualified digital marketing expert, and I work for an award-winning online marketing agency, so who better […]
The Year That Was 2021 at Site Hub
It is almost impossible to believe, but here we are about to put a wrap on 2021, and it’s as good a time as any to recap the last 12 months or so and to bring you up to speed. Want to Thrive? Gotta Grow One of the goals for Site Hub this year was […]
Facebook is Doing What, Now?
Never one to miss too many news cycles, Facebook’s founder Mark Zuckerberg echoed a statement made by the parent company, Meta this week. At issue is Facebook’s $10B planned investment for this coming year into what has been dubbed the “Metaverse.” What is this Metaverse, you ask? That is a great question, though not terribly […]
Snackable Content as a Tool to Level the Playing Field
Highlights: Conclusions: Brand awareness and identification have become more and more important over the past 10 years (give or take). Although the statistics don’t exactly support their assertions, most people will tell you that they shop locally, and strive to support small businesses. Despite best efforts and intentions, Walmart, Amazon, and similar businesses are reporting […]
Do I Need to Add Podcasting to my Digital Portfolio?
As if running a business wasn’t hard enough, right? You already navigate the alphabet soup waters of online marketing, I know: SEO, PPC, CPA, CTR, etc. It seems as if every 6 weeks there is another way to market your business online, and it does get confusing. Well, I have some good and bad news […]
How Do You Grow Your Business with Social Media? Three Tips!
In so many ways the business world used to be much simpler. Show up ready to work, put the right people around you, deliver exceptional quality, and stop to have a beer after work. Maybe this was never truly a reality, but it kinda seems like that’s how business used to work, right? Back when […]
Use the Right Words Once
First impressions are crucial. Using poorly worded content can butcher an otherwise engaging and attractive campaign. “Cooler and Warmer”, is the tagline that failed to become the new state slogan for Rhode Island. Social media ripped apart the oxymoron, creating their own cheeky idioms to mock the campaign. Rhode Island didn’t skimp out when it […]