When a potential customer wants to find out more information about your company, the first thing they do is look up your website. According to the 2017 Digital Future Project survey, American consumers spend around 5 hours on their mobile devices a day. Most people won’t trust a business without a website they can find on their phone as soon as they hear about it.
When customers want to engage with your business, it is likely they will use your website first to find out if the company is trustworthy and professional enough to interact with.
The web is full of template based and hastily thrown together sites that don’t always function the way they are supposed to.
That’s why at SiteHub we don’t just make you a website, we make SMARTSites.
WHAT MAKES A SMARTSITE DIFFERENT?
A different approach to design and communication is key when making a site that functions just as well on a mobile device as it does on desktop. Strategies like storytelling, landing pages and responsiveness are key to creating a positive experience with the user.
STORYTELLING
Storytelling is the oldest way that humans have been able to communicate. Before we learned to read and write, oral tradition made learning about facts and events more digestible. This method works because we see ourselves reflected in them.
That’s why quality content draws people in!
Your website should be able to communicate your message no matter what you’re trying to do, so having this core concept is crucial.
Storytelling generates results by:
Encouraging emotional responses that lead to future transactions.
Create interest on a landing page.
Appeal to your customer base more effectively
LANDING PAGES & SIMPLE FORMS
Bringing traditional web elements like landing pages into a storyline creates a sophisticated method of engaging customers. Combined with simple forms, a smart site can collect the data necessary to tailor the story to the user.
By using both of these elements, your website is able to become:
- Spontaneous.
- Relatable.
- Interested in the user, not just the conversion.
- Easy to navigate.
RESPONSIVENESS
Using current browser technology, it is possible to reconstruct websites onto mobile platforms. Most of the time it looks clunky and the user experience gets lost in translation. Mobile optimization requires things to work well the first time and limit frustrating navigation issues
Instead of retrofitting an existing site onto a mobile screen, smart sites are designed with the end in mind. By considering each mobile platform’s specifications, they are able to curate the user experience based on the website’s mobile extension plug in.
Smart sites use CSS, JavaScript and HTML and can be maintained by any web developer. By using open sourced coding and simple design, they stay affordable while still delivering results.
CONCLUSION
As technology continues to improve, make sure you are positioned to grow with it. A SMARTSite helps potential customers have a better user experience through organic design, storytelling and responsiveness. Let SiteHub help you build yours today!
