How to Budget Ad Spend for Facebook, Instagram and Other Digital Ads
Is Content Done Being King? What is Content Marketing?
It has been at least 10 years that I have repeatedly heard, and said, “Content is King,” when it comes to marketing your business online. Now, of course, this isn’t 100% accurate, because crappy content is still just crappy content. Maybe we can get some leverage going here with this one: “Great Content is King.” […]
3 Proven Marketing Strategies for Businesses and a couple that just missed the list
Another day another can’t miss, must-have marketing strategy, right? I have been working in digital marketing for most of my life. I have certifications of proficiency, excellence, achievements, and more. I am what many would refer to as a well-qualified digital marketing expert, and I work for an award-winning online marketing agency, so who better […]
The Year That Was 2021 at Site Hub
It is almost impossible to believe, but here we are about to put a wrap on 2021, and it’s as good a time as any to recap the last 12 months or so and to bring you up to speed. Want to Thrive? Gotta Grow One of the goals for Site Hub this year was […]
Facebook is Doing What, Now?
Never one to miss too many news cycles, Facebook’s founder Mark Zuckerberg echoed a statement made by the parent company, Meta this week. At issue is Facebook’s $10B planned investment for this coming year into what has been dubbed the “Metaverse.” What is this Metaverse, you ask? That is a great question, though not terribly […]
Snackable Content as a Tool to Level the Playing Field
Highlights: Conclusions: Brand awareness and identification have become more and more important over the past 10 years (give or take). Although the statistics don’t exactly support their assertions, most people will tell you that they shop locally, and strive to support small businesses. Despite best efforts and intentions, Walmart, Amazon, and similar businesses are reporting […]
Do I Need to Add Podcasting to my Digital Portfolio?
As if running a business wasn’t hard enough, right? You already navigate the alphabet soup waters of online marketing, I know: SEO, PPC, CPA, CTR, etc. It seems as if every 6 weeks there is another way to market your business online, and it does get confusing. Well, I have some good and bad news […]
Here Are The 4 Reasons Why People Use A VPN
Keeping things secure and private is the most difficult thing to achieve in this digital age. gone are the days when tracing people involved working with a secret agency. Now, almost everyone is carrying around their most important credentials with them on their mobiles and laptops. Data, the new gold of this age, is always […]
Videos are Important- But HOW Important?
When thinking of how best to market your company online, a great place to start is thinking about how you use the internet to find goods and services. A great cross-reference is to see what your competitors are doing to be found online. This is a great baseline tactic, but let’s be honest: Our individual […]
The Story of PrivaShe and One Young Woman’s Drive to Conquer Cyber Crime
Nuzhat Minhaz is three years into her undergraduate degree program at the Rochester Institute of Technology and her work is already extraordinary. She came to Rochester as an international student from Bangladesh with heart, grit, and award-winning ideas. If you ask her, she will walk you through a brief history of her home country of […]