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Site Hub
Site Hub
Site Hub Site Hub
  • Services
        • Digital Marketing

          Getting found and bringing you top of mind to the right people.

          Paid Media + Advertising

          Paid Search + Display

          GeoFencing

          Review Generation & Local

          SMS / Email Marketing

        • Creative + Brand

          Look your best. Stand out from the competition.

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          Automate your social media presence.

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          Turn more visits into sales.

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© 2025, SMARTSite by Site Hub

All right reserved.

GSA-logoContract Number: 47QRAA21D003X
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Influencer Marketing

What is Influencer Marketing?

Contact Us
Influencer Marketing Services from SiteHub connect your brand with the right creators to grow reach, trust, and sales. We plan the strategy, identify and vet influencers, handle outreach and contracts, and report on ROI so every campaign is measurable.

For best-practice fundamentals, see Sprout Social’s influencer marketing guide and Influencer Marketing Hub’s overview.

Strategy

Before we get to the point where we begin courting influencers, we must together decide what vibe and audience you want for your brand. From there, we can find the right influencer to approach.

Influencer Identification

Choosing the right influencer to represent your brand takes a combination of taste, cultural awareness, and intuition. We’ve perfected the craft. Let our experienced team take the wheel.

Outreach/Negotiation

Once we identify the influencers we want to represent you, we go in and begin negotiations. Let us take control and you’ll end up with the right talent at the right price.

Reporting

Find out exactly what impact your influencer marketing campaign is making. With regular reporting, we make it easy for you to stay on top of your digital advertising progress.

Further Reading

Whether you love them or hate them, it’s clear that we live in the Age of Influencers. Much like cultural icons from the past, social media influencers hold serious marketing power. Unlike traditional figures, however, they are accessible and ready to promote your brand, product, or service directly.

Micro-celebrities are modern public figures with strong influence in highly specific areas. There are countless influencers, each with a focused following. By identifying which of those followings overlap with your target audience, you gain the ability to attract new customers effectively. With the right match, their voice becomes your voice—and that has impact.

We use demographic and data analysis to match your brand with ideal influencers. Afterward, we reach out and negotiate terms to share your message. Since most influencers get several offers, a smart approach is crucial. That’s why we only choose those who boost your brand’s image and values.

Once your team of vetted influencers is ready, they push your campaign to an eager, relevant audience. This results in meaningful visibility and real leads.

Process:
  • Identify Target Demographics
  • Cross-Reference Social Media Follows
  • Research Suitable Influencers
  • Determine Budget and Scope of Campaign
  • Reach Out to Influencers
  • Social Influencer Campaign

Goals

  • Draw in New Clients
  • Solidify Relationships within Target Demographic
  • Maximize Clout
  • Stretch Your Advertising Dollar
  • Improve Visibility

Results

  • Increased ROI
  • Brand Awareness
  • New Audience
  • Bond with Customers
  • Sales Boost
Branding services in Rochester NY team meeting

Blogs & Resources

  • Sarah Celentano
  • Posted by Sarah Celentano
November 6, 2025
6 min read

Social Media Tactics To Build Community

Blog Digital Social Media
  • Sarah Celentano
  • Posted by Sarah Celentano
September 29, 2025
5 min read

Differentiate or Disappear: What the AMA’s X Study Means for Your Brand

Agency News Blog Marketing Social Media
  • Sarah Celentano
  • Posted by Sarah Celentano
August 25, 2025
7 min read

The New Rules of Brand Storytelling in a Fragmented Media Landscape

Blog Digital Strategy Marketing & Branding Social Media
  • Sarah Celentano
  • Posted by Sarah Celentano
October 29, 2024
5 min read

5 Actionable Ways for SMB Cybersecurity CEOs to Invest in B2B Social Media Strategy

Blog Digital Strategy Industries Marketing Social Media The Digital World
  • Sarah Celentano
  • Posted by Sarah Celentano
August 6, 2024
5 min read

Effective Cybersecurity Thought Leadership

Blog Copywriting Digital Strategy Future Technology Industries Marketing Social Media The Digital World
  • Sarah Celentano
  • Posted by Sarah Celentano
August 2, 2024
5 min read

Cybersecurity and Social Media: A Powerful Duo

Blog Digital Strategy Industries Marketing Social Media Strategy

Reviews & Testimonials

  • 5.0 Our business has been working with Sean McKay and Site Hub for approximately 6 months. He has been helping us with our online presence on social media and general marketing as well! Sean is always able to work around our schedule for meetings and his creativity and enthusiasm is amazing to be around. The meetings we have are always so empowering and we leave feeling extremely accomplished! We have had a large influx of new business since starting with him and don't plan on stopping anytime soon!
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    Pinnacle Hill Chiropractic 9/22/2016 Google Logo
    5.0 A great experience from start to finish. Our website was dated and had some challenging to fix flaws but SiteHub worked with us to create a phased approach that was affordable for us. The end result was a functional website that helped us convert shoppers to buyers at our retail store. I would definitely recommend them to any SMB that is thinking about how to improve their web presence (not to mention conversions).
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    Matthew McDermott 4/19/2025 Google Logo
    5.0 Unbelievable customer service. Incredibly reliable, professional, and helpful. I can't give enough praise to Sean and his team at Site Hub! Highly recommend using these guys!
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    Jamie Otis 5/13/2016 Facebook Logo
  • 5.0 I recently worked with Sean at Vendemos, and I couldn’t be happier with the results! Their web design and SEO services transformed my online presence, making it more engaging and effective. The team’s expertise in digital advertising also helped boost my visibility significantly. Highly recommend Vendemos for anyone looking to elevate their business!
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    Nelson Flores 7/10/2025 Google Logo
    5.0 Logo design was compelling. Laura taught us it was more than just a neat design but helped us enhance our brand.
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    Amanda Abbott 12/18/2019 Google Logo
    5.0 Sean and his team are great ! We’ve been using his company for a couple of years now and could not be happier with their services!
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    Everything Family 10/02/2025 Google Logo
  • 5.0 excellent attention to detail and superb service, definitely recommended
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    Steven Miller 10/22/2015 Facebook Logo
    5.0 Logo design was compelling. Laura taught us it was more than just a neat design but helped us enhance our brand.
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    A Google User 12/18/2019 Google Logo
    5.0 We saw that Site Hub won an award for Best in Digital Marketing so we hired them for a project at Gleason. They did amazing work for a killer price. will use again!
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    A Google User 5/15/2020 Google Logo
  • 5.0 Site Hub does the marketing, web design and some software development for all of my companies. I couldn't be happier and recommend them wholeheartedly.
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    Ben Tchoubineh 2/08/2023 Google Logo
    5.0 I have been working with Sean and Site Hub for about a year now. Sean and his team have done a great job in redesigning our website, managing our mobile presence and stream lining our job processing system. I would highly recommend Site Hub for any company looking to update or establish their branding and design.
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    Frank Sapienza 9/23/2016 Google Logo
    5.0 My company needed a new website and we put out an RFP and Site Hub applied. We hadn't heard of them before but Sean and Steve were awesome to work with! They made true on their promise to develop a new site for us with more gain than pain! Highly recommended.
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    Michelle Malloy 11/18/2019 Google Logo
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Got a project?

Contact Us

We’re a team of designers, developers, and marketers who are excited about making a smarter web.

LET’S TALK

  • website development company
  • Beautifully crafted websites are our specialty and our team of WordPress developers can make your vision come to life. We follow a process that lets us build unique websites like marketing tools to drive people to your business.

  • Rochester HQ

    350 East Ave Suite 1
    Rochester, NY 14604

    (585) 300-4640
  • Work inquiries

    Interested in working with us?
    hello@yoursitehub.com
  • Recent Posts

    • Social Media Tactics To Build Community
    • Differentiate or Disappear: What the AMA’s X Study Means for Your Brand
    • Reddit for SEO: How Authentic Threads Drive Rankings
  • digital marketing agency
© 2025, SMARTSite by Site Hub
All right reserved.
GSA-logoContract Number: 47QRAA21D003X
To Get Started, Shoot Us A Message

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