Whether you love them or hate them, there’s no denying that we live in the Age of Influencers. Like cultural icons of old, social media influencers can have a massive impact when it comes to marketing. Unlike previous cultural figures, they are accessible and can be hired to promote your business or product.
Micro-celebrities are a new type of public figure that has a huge amount of power in a very specific sphere. There are many of them, each with their own small orbit of influence. By identifying which of these spheres overlap with your target audience, you can use their clout to bring in new customers and clients.
Using demographic and statistical information, we pinpoint the appropriate representatives for your brand. Then, we contact them and offer them a fee in exchange for promoting your product. As many of these influencers get many proposals for sponsorship, it takes a deft touch to contract the right influencers at the right price. We do our homework to make sure that you only associate your business with influencers that will contribute to a positive image for your brand. Once we have a stable of influencers ready to go, they will send out your brand messaging to their audience, exposing your business to a primed market.
Process:
- Identify Target Demographics
- Cross-Reference Social Media Follows
- Research Suitable Influencers
- Determine Budget and Scope of Campaign
- Reach Out to Influencers
- Social Influencer Campaign
