Custom Web Design Rochester – Tailored Websites That Perform
We build modern, high-performing websites customized to your business goals. Every project is uniquely developed to drive measurable growth.
We Build Enterprise Websites for Real Growth
Because your business deserves more than just a pretty website, it needs a digital engine built to grow, convert, and scale efficiently. At Site Hub, we deliver custom web design in Rochester that drives tangible results.
Whether you’re a fast-growing startup or a national brand, our team crafts high-converting websites from the ground up. We don’t rely on cookie-cutter templates. Instead, we use our proprietary SMARTSite™ framework, refined through years of experience, to build sites that work for your business — and your audience.
Custom website design is our specialty. We coined the term “SMARTSite” which is a custom website built for B2B Businesses. All of our custom website work is on WordPress. Read more about SMARTSites here.
Why Choose Our Custom Web Design Services?
Truly Custom, Not Just Customized
Visually Engaging and Brand-Centric
Fast, Elegant, and Friction-Free
Built for Today’s Digital World
Why Invest in Custom Website Design?
Many businesses still use basic templates that fall short. Your website is often the first impression you make. So why settle for “just okay” when you can create something extraordinary?
At Site Hub, we don’t just build websites — we build growth engines. Our expert team of developers, designers, and strategists collaborate to craft experiences that convert. We optimize everything from navigation and layout to SEO-ready content and CTAs.
We also combine the power of WordPress with our proprietary SMARTSite™ framework. Whether you need eCommerce features, client portals, or multi-location capabilities — we build for scalability, security, and ease of use.
Platform Benefits – SMARTSites Integrate Seamlessly

Hubspot
Seamlessly integrate marketing automation and CRM tools to streamline lead generation and ROI tracking.

Mailchimp
Power your email campaigns with data-driven, automated workflows right from your website.

Google Analytics
Track user behavior, measure conversions, and optimize performance with ease.

HotJar
Discover how users interact with your site using heatmaps and session recordings to reduce drop-off.
Project Goals
- Maximize qualified leads
- Improve UX and navigation
- Simplify content management
- Support SEO site-wide
Client Outcomes
- 2–3× improvement in conversion rates
- Significantly lower bounce rates
- Higher Google rankings and visibility
- Stronger mobile engagement

FREE SMARTSITE REPORT
Our team of designers, developers, and marketers are excited to take on your project. Our flexible engagement models, money-back guarantee, and free project review makes it easy to get started.
Blogs & Resources

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- Posted by Sarah Celentano

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- Posted by Sarah Celentano

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- Posted by Sean McKay
Reviews & Testimonials
- Pinnacle Hill ChiropracticOur business has been working with Sean McKay and Site Hub for approximately 6 months. He has been helping us with our online presence on social media and general marketing as well! Sean is always able to work around our schedule for meetings and his creativity and enthusiasm is amazing to be around. The meetings we have are always so empowering and we leave feeling extremely accomplished! We have had a large influx of new business since starting with him and don't plan on stopping anytime soon!read moreread less
- Laura FernandesI love working at Site Hub! We are constantly striving to further innovate our process based on changing tech, web, and marketing trends! I can't say enough about the creative and out-of-the-box thinking our team nurtures. We especially enjoy working with local small businesses to see growth in our community!read moreread lessFIT STRENGTH PERFORMANCESite-Up has done an amazing job for my business. Not only did Sean and those that work for Site-Hub answer my questions, perfect my website, and help brand my product he taught me so I could understand. If you are a small or large business looking to take your website and your company to the next level they can do that for you. They are the best in the business! Thanks for all of your help!read moreread less
Got a project?
We’re a team of designers, developers, and marketers who are excited about making a smarter web.