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Site Hub
Site Hub
Site Hub Site Hub
  • Services
        • Digital Marketing

          Getting found and bringing you top of mind to the right people.

          Paid Media + Advertising

          Paid Search + Display

          GeoFencing

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          SMS / Email Marketing

        • Creative + Brand

          Look your best. Stand out from the competition.

          Campaign Production

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          Copywriting + Editing

          Art Direction

        • Social Media

          Automate your social media presence.

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          Content Creation

          Account Setup & Management

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          Turn more visits into sales.

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© 2025, SMARTSite by Site Hub

All right reserved.

GSA-logoContract Number: 47QRAA21D003X
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Google Ads

What are Google Ads?

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Google Ads are the ads that appear at the top of Google searches. They work on an auction system. The bidding occurs in the moment that a user enters a search term into Google. Winning the ad auctions requires you to have a high quality score as well as a winning bid.

Keyword Research

This ongoing service helps us choose the right keywords that will result in conversions. Then, we make winning bids on ads targeting them.

Campaign Creation

We will come up with a plan for your Google advertising campaign with clear timelines, defined goals, and a long-term vision.

Campaign Optimization

Google Ad campaigns work best when they’re ongoing, so we continually adjust and adapt our efforts based on where the customers are.

Reporting

Just getting the information and metrics isn’t enough. We’ll provide actionable insights and executive reports that can be shared with all stakeholders without explanation.

Further Reading

Immediate Impact Through Google Ads

Google Ads campaigns give businesses a way to make an immediate impact on potential customers. The payoff is almost instantaneous, and it only gets greater with time. Google Ads are designed to capture what is called a “warm market,” meaning that you’ll capture customers who are already looking for the goods or services you sell. They want it, you have it, and we put you guys together.

The way we do it is a mixture of art and science. Elements of the process come from long-standing experience with Google Ads, while others require us to be creative and test new strategies. A successful Google Ads campaign is not a one-time project. Instead, it is an ongoing process. With our vision and optimization, your business can begin seeing results immediately and continue to grow long-term.

Why Hiring Experts Pays Off

It may seem at first like something you could do yourself. However, the reality is that if you are managing Google Ads without expert support, you are most likely spending more money than necessary. We bring additional value to your campaigns—so much that they end up paying for themselves.

With more than four million advertisers competing on Google, the system is vast and often confusing. It’s difficult to make your voice heard. Getting the right placement for your Google Ads campaign requires a deep understanding of exactly where your target audience is located and how they behave. In fact, successfully achieving a page one search result demands talent, skill, and vision. Still, the return on investment (ROI) always makes the effort worth it.

Our Proven Process

Audience Targeting: We research your industry, study how your target customers behave, and evaluate how your competitors are acquiring leads. By combining insights from these areas, we are able to place your ad in front of them at the perfect time.

Campaign Optimization: Google Ads never stays still. Because it is so dynamic, our approach must remain flexible. We stay on top of changes in user behavior and digital trends. Once we identify your ideal audience, we strategically bid to ensure your ad appears before them. This process requires close attention, but the results are worth it.

Increase Sales and ROI: Warm markets offer an ideal opportunity to convert ads into real sales. Google, by nature, is the ultimate warm market—your prospects are already searching for your specific product or service. Our targeted research and strategic bidding guarantee that the moment someone hits “search,” your ad is the first thing they see.

Goals

  • Identify Keywords
  • Pinpoint Audience
  • Target Warm Markets
  • Assess Competitors’ SEO
  • Create Campaign Roadmap
  • Win More Bids for Page One Ads

Results

  • Higher Google Search Ranking
  • Improved Visibility
  • Better ROI
  • More Click Throughs
  • New Sales and Leads
  • Stand Out Among Competition
Branding services in Rochester NY team meeting

Blogs & Resources

  • Sarah Celentano
  • Posted by Sarah Celentano
May 14, 2025
7 min read

What Really Matters When Launching Your Website (or Any Project, Really)

Blog Design
  • Sarah Celentano
  • Posted by Sarah Celentano
November 1, 2024
6 min read

Scaling Your Cybersecurity Agency with Fractional CMO Services

Blog Digital Strategy Industries Marketing
  • Sarah Celentano
  • Posted by Sarah Celentano
October 29, 2024
5 min read

5 Actionable Ways for SMB Cybersecurity CEOs to Invest in B2B Social Media Strategy

Blog Digital Strategy Industries Marketing Social Media The Digital World
  • Sarah Celentano
  • Posted by Sarah Celentano
October 25, 2024
7 min read

Leveraging AI in Cybersecurity Marketing: A Strategic Guide

Blog Digital Strategy Future Technology Industries Marketing The Digital World
  • Sarah Celentano
  • Posted by Sarah Celentano
October 23, 2024
8 min read

Competitive Analysis: The Pillar of Effective Cybersecurity Advertising

Digital Strategy Industries Marketing Strategy The Digital World
  • Sarah Celentano
  • Posted by Sarah Celentano
October 21, 2024
7 min read

How the Ongoing WordPress.com and WP Engine Dispute Could Impact Your Website

Blog Digital The Digital World WordPress

Reviews & Testimonials

  • Site-Up has done an amazing job for my business. Not only did Sean and those that work for Site-Hub answer my questions, perfect my website, and help brand my product he taught me so I could understand. If you are a small or large business looking to take your website and your company to the next level they can do that for you. They are the best in the business! Thanks for all of your help!
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    FIT STRENGTH PERFORMANCE Google Logo
    I have been working with Sean and Site Hub for about a year now. Sean and his team have done a great job in redesigning our website, managing our mobile presence and stream lining our job processing system. I would highly recommend Site Hub for any company looking to update or establish their branding and design.
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    Frank Sapienza Google Logo
    Site Hub has not only helped in digital consulting, and website development but his team helps make the process easier. In more ways than one, Site HUB is the way to go if you want cost effective digital services, great customer service, and basic knowledge of how to generate results online. Thanks Site HUB💪💪
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    PUSH THE CLOUD Google Logo
  • I love working at Site Hub! We are constantly striving to further innovate our process based on changing tech, web, and marketing trends! I can't say enough about the creative and out-of-the-box thinking our team nurtures. We especially enjoy working with local small businesses to see growth in our community!
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    Laura Fernandes Google Logo
    Marketers normally LIE! Sitehub is true to their word and know their stuff. Nice Work!
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    Jermaine Jacobson Google Logo
    My company needed a new website and we put out an RFP and Site Hub applied. We hadn't heard of them before but Sean and Steve were awesome to work with! They made true on their promise to develop a new site for us with more gain than pain! Highly recommended.
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    Michelle Malloy Google Logo
  • 10 stars would be more appropriate! I highly suggest you check out Site Hub for your 2020 marketing plan!
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    A Google User Google Logo
    Unbelievable customer service. Incredibly reliable, professional, and helpful. I can't give enough praise to Sean and his team at Site Hub! Highly recommend using these guys!
    read moreread less
    Jamie Otis Facebook Logo
    Love me some Site Hub! If you want to grow your business they are the people to call.
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    Jay Bernunzio Facebook Logo
  • We saw that Site Hub won an award for Best in Digital Marketing so we hired them for a project at Gleason. They did amazing work for a killer price. will use again!
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    Joshua Adams Google Logo
    We saw that Site Hub won an award for Best in Digital Marketing so we hired them for a project at Gleason. They did amazing work for a killer price. will use again!
    read moreread less
    A Google User Google Logo
    Logo design was compelling. Laura taught us it was more than just a neat design but helped us enhance our brand.
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    A Google User Google Logo
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Got a project?

Contact Us

We’re a team of designers, developers, and marketers who are excited about making a smarter web.

LET’S TALK

  • website development company
  • Beautifully crafted websites is our specialty and our team of WordPress developers can make your vision come to life. We follow a process that lets us build unique websites like marketing tools to drive people to your business.

  • Rochester HQ

    350 East Ave Suite 1
    Rochester, NY 14604

    (585) 300-4640
  • Work inquiries

    Interested in working with us?
    hello@yoursitehub.com
  • Recent Posts

    • What Really Matters When Launching Your Website (or Any Project, Really)
    • Scaling Your Cybersecurity Agency with Fractional CMO Services
    • 5 Actionable Ways for SMB Cybersecurity CEOs to Invest in B2B Social Media Strategy
  • digital marketing agency
© 2025, SMARTSite by Site Hub
All right reserved.
GSA-logoContract Number: 47QRAA21D003X
To Get Started, Shoot Us A Message

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