Email might seem a little old school in today’s world of precision geofencing and SEO, but it is a tried-and-true way to keep in touch with your most valuable customers. This staple of digital marketing is still as important as ever, but how do you keep it fresh? Good email marketing is all about great content and great timing. We know how to achieve both.
Because this client or customer has already done business with you in the past, it’s safe to assume that they’re interested in what you have to offer. There are many ways to turn that interest into further sales. Perhaps they’d like to augment their current product or service. Maybe it’s that they’d be interested in seeing new offerings related to their previous transaction. They might even like the chance to forward your information to others who they think might also like your business.
Marketing emails are a staple because they work. They allow you to keep in touch with your customers and make them aware of all of your best products and deals. They keep you on their minds so that, whenever they are ready to buy your product or service again, you’re the first business they think of. Your customers are everything to your business. With email marketing, you can be sure that they remain as loyal to you as you are to them.
Process:
- Identify the Right Audience
For emails, the audience you want to those who have been customers or shown a strong interest in your business. We help you decide who to include in your email campaigns. - Create Awesome Emails
If you’re going to send a marketing email, it had better be good. That way, your customers won’t mind getting updates from you that remind them of what you have to offer them. - Decide on Email Timing
Too many emails can kill a marketing campaign. Likewise, you want to time the emails to arrive at times when your audience is most likely to be responsive to them. We identify and target this timing sweet spot. - Schedule in Advance
With advanced scheduling, you can plan ahead. That makes email campaigns a worry-free application of digital marketing. - Automation
Set it and forget it. Easily enter recipients’ information and plan your email timing with our automation services.
