SMS + Email Marketing

Lifecycle email and SMS that reach the inbox and the phone.

Segmented welcome series, post-purchase flows and win-back campaigns that run on their own once they are built, instead of one-off blasts to your whole list. Texts only work if carriers let them through, so A2P Messaging Registration is part of getting this right rather than an afterthought.

Scoped inside a CRM + Automation Build
A2P registration $950 flat
No hourly billing, ever

What SMS and email marketing actually is

A planned, segmented program of texts and emails sent to people who already opted in. Welcome sequences, post-purchase follow-up, win-back campaigns, built around what someone actually did instead of guesswork.

It is different from a single blast to your whole list, and different from the instant, form-triggered follow-up that fires the moment someone submits a lead form. This page owns the ongoing lifecycle sequences in between.

All of it runs on the Site Hub platform, which means the sequences share a contact record with your pipeline, your calendars and your review flows rather than living in a separate tool nobody checks.

Scope boundary

This page owns the sequences, not the plumbing or the capture

Lifecycle email and SMS live here. The system underneath and the work on either side are priced on their own pages:

CRM + Automation → The platform, pipelines and automations these sequences run on
Lead Generation → The forms, offers and instant follow-up that get someone onto the list
Review Generation → The same channels used for one specific job, asking for reviews

The four pieces

Segmentation and sequences are the work. Registration is required the moment anything texts. Compliance runs under all of it.

Starts here

Segmentation based on behavior

We segment your list by what people actually did, purchased, clicked, went quiet, instead of sending the same message to everyone and hoping it lands.

One-time, required for SMS

A2P Messaging Registration

$950 flat

Business texts need carrier registration to deliver reliably. We handle it as part of the build, so your messages reach a phone instead of getting filtered as spam.

Runs under everything

Deliverability and compliance

Unsubscribes, list hygiene and TCPA and CAN-SPAM compliance are handled as a matter of course, because falling out of compliance is expensive and avoidable.

The build

How we build your email and SMS program

01

Segment the list

We split your list around actual behavior, past purchases, engagement level, where someone sits in your sales cycle, instead of treating every contact the same way. Segmentation is what makes a message feel relevant instead of like spam.

02

Build the sequences

Welcome series for new subscribers, post-purchase flows, win-back campaigns for people who have gone quiet. Each one planned around what that specific audience needs to hear next, not a generic template pulled off a shelf.

03

Register for messaging

SMS requires A2P Messaging Registration, a flat $950 that registers your business with carriers. We handle it before launch, and every opt-in flow is built to TCPA and CAN-SPAM standards from the start.

04

Launch on a seat and report

The program goes live on your Platform Seat and keeps running. We report on revenue per send, not just opens and clicks, because vanity metrics do not pay the bills.

This is scoped inside your build, not sold as its own product. Email and SMS sequences are part of a CRM + Automation Build, $6,000 to $18,000 depending on complexity, and run afterward on a Platform Seat from $197 a month. List size, channel count and send frequency move the number inside that range. A2P Messaging Registration is always its own $950 line item, never folded into the build price.

What you get

What we build, and what each piece actually changes for you.

Segmented lifecycle sequences, welcome, post-purchase and win-back

Messages feel relevant because they are triggered by behavior, not by a calendar reminder.

A2P-registered SMS that carriers actually deliver

Your texts reach a phone instead of being filtered as spam before anyone reads them.

Email templates matched to your brand

Sends look like they came from your business, not from a stock template with your logo dropped in.

List hygiene, unsubscribe handling and compliance management

TCPA and CAN-SPAM handled as standard, so falling out of compliance never costs you.

Reporting on opens, clicks and revenue per send

You can see what a send is worth, not just how many people opened it.

Sequences running on the same platform as your pipeline and review flows

One contact record, one system, no separate subscription to reconcile every month.

Pricing

What email and SMS costs

See the full rate card →
What's included
  • Segmentation built around real behavior, not a single undifferentiated list
  • Welcome, post-purchase and win-back sequences built to run on their own
  • Email templates matched to your brand
  • Opt-in flows built to TCPA and CAN-SPAM standards
  • Straightforward single-channel programs sit near $6,000. Larger lists, more channels and complex integrations run toward $18,000
What's included
  • Carrier registration so business texts are not filtered as spam
  • Handled before launch, not sprung on you afterward
  • One registration covers lifecycle SMS, review requests and reminders on the same platform
  • Email-only programs do not need it
What's included
  • Hosted CRM, calendars, automations and messaging in one place
  • Entry-level users, messaging volume and support
  • Overages passed through at cost plus 20%
What's included
  • Everything in Solo
  • Higher user and messaging-volume allowances, which matters most once SMS is running
  • Priority support response
What's included
  • Everything in Team
  • Highest user and messaging-volume allowances
  • Highest support tier
Email and SMS platform fees

Sending costs charged by the platform itself, if you run outside the Site Hub platform.

Billed direct
Never marked up

Overages, stated up front

Messaging volume, users or support past what your seat tier includes is passed through at cost plus 20%, stated here rather than found on an invoice later.

Terms

The Platform Seat is a 12-month partnership, six months available at a 15% premium. Save 5% with annual prepay. A 5% annual escalator is built in. Fixed scope, fixed monthly, no hourly billing on any of it.

Quickest way in

Book 15 minutes

Would rather talk it through than write it out? Grab a slot below. No charge, no pitch deck, and you will get a straight answer on whether this is the right fit.

Calendar not loading? Open it in a new tab, or call (585) 300-4640.

No pitch deck involved

Get your email and SMS program scoped

Tell us how big your list is, what platform you are on if any, and whether you are sending SMS today. We will tell you what a build looks like for your list and your channels.

(585) 300-4640 hello@yoursitehub.com
350 East Ave Suite 1, Rochester, NY 14604

Frequently asked questions

No. Lifecycle sequences are scoped inside a CRM + Automation Build, $6,000 to $18,000 depending on complexity, and run afterward on a Platform Seat from $197 a month. There is no separate monthly email product on top of that. A2P Messaging Registration at $950 is the one extra line item, and only if you send texts.

Carriers require A2P Messaging Registration, a flat $950, before business text messages will reliably deliver. Without it your texts get filtered or blocked no matter how good the message is. It is a one-time step handled before launch, and the same registration covers review requests and appointment reminders running on the same platform.

Most B2C brands do well with one to two emails a week. B2B audiences usually prefer one or two a month. Texts should be reserved for time-sensitive or high-value messages, because they are more intrusive. The right cadence depends on your audience and on what you genuinely have to say to them.

Yes, with proper consent. The TCPA requires explicit opt-in before you send marketing texts, and carriers separately require A2P registration before those texts will deliver at all. We build compliant signup flows and handle the registration together, using the same infrastructure as review requests sent by text.

A list of 500 can drive real revenue if the audience is engaged and qualified. Bigger is not automatically better. A small, active list segmented by real behavior will outperform a large list of people who never open anything, which is why segmentation is part of the build rather than an add-on.

The capture mechanics, the forms, offers and landing pages that turn a visitor into a subscriber, are lead generation's job and are scoped on that page. Once someone opts in, the sequences on this page take over with the welcome series, segmentation and ongoing lifecycle messages that keep them engaged.

Most sequences run natively on the Site Hub platform alongside your pipeline and calendars. Where a client already runs Klaviyo, Mailchimp, HubSpot or ActiveCampaign, we work with it. Platform choice gets scoped during your build, based on your business model and existing tools rather than on which vendor pays us the most to push.

Open rates and click rates matter, but revenue per send is what we optimize toward. If you want that revenue figure tied to real attribution instead of platform-reported estimates, our marketing measurement page covers how that gets built and verified against your CRM.

Yes. Every campaign includes proper unsubscribe handling, list hygiene and TCPA and CAN-SPAM compliance reporting as standard, not as an upsell. Falling out of compliance is expensive and entirely avoidable, so it is built into the work rather than left for you to manage separately later.

Review generation uses the same channels for one specific job, asking for and managing reviews, detailed on our review generation page. This page covers the broader lifecycle program, welcome sequences, post-purchase flows and win-back campaigns, that runs alongside review requests on the same platform and the same A2P registration.

What clients say

Verified Google reviews
★★★★★

"Sean and his team are great! We've been using his company for a couple of years now and could not be happier with their services."

Cookies and Cream
★★★★★

"Working with Sean and Nicole has been a game-changer for our business. Super professional and easy to work with."

Tamia
★★★★★

"They do amazing work and very easy to work with! Highly recommend."

Brittany Quataert
★★★★★

"I would highly recommend using Site Hub. They are absolutely amazing and literal masters of their craft."

Chris Bentley
No agency theater.

Give your list something worth opening.

Tell us how big your list is and what you are sending today. We will show you what the sequences look like for your business, with the build price and the seat cost on the table from the first call.

Get my email and SMS plan