Custom Web Design
Custom Web Design Services Built for Growth
We Build Enterprise Websites for Real Growth
Because your business deserves more than just a pretty website, it needs a digital engine built to grow, convert, and scale efficiently. At Site Hub, we deliver custom web design in Rochester that drives tangible results.
Whether you’re a fast-growing startup or a national brand, our team crafts high-converting websites from the ground up. We don’t rely on cookie-cutter templates. Instead, we use our proprietary SMARTSite™ framework, refined through years of experience, to build sites that work for your business — and your audience.
Custom website design is our specialty. We coined the term “SMARTSite” which is a custom website built for B2B Businesses. All of our custom website work is on WordPress. Read more about SMARTSites here.
How We Build Better Websites
Truly Custom, Not Just Customized
We never start with templates. Instead, we begin by understanding your business needs. Every site we build is custom — from layout and UX to backend integrations — ensuring everything works exactly the way you do.
Visually Engaging and Brand-Centric
Your website is your digital identity. That’s why we design beautiful, immersive experiences that reflect your brand values and build trust with your audience. From typography to imagery, every element is intentional.
Fast, Elegant, and Friction-Free
A great website doesn’t need to be flashy. We write clean code, optimize for speed, and streamline the CMS for effortless management. As a result, your site will be fast, intuitive, and user-friendly.
Built for Today’s Digital World
Users expect responsive, mobile-first websites. We use modern tools like custom WordPress blocks and lightweight frameworks to ensure your site is scalable, secure, and lightning-fast.
Why Invest in Custom Website Design?
Many businesses still use basic templates that fall short. Your website is often the first impression you make. So why settle for “just okay” when you can create something extraordinary?
At Site Hub, we don’t just build websites — we build growth engines. Our expert team of developers, designers, and strategists collaborate to craft experiences that convert. We optimize everything from navigation and layout to SEO-ready content and CTAs.
We also combine the power of WordPress with our proprietary SMARTSite™ framework. Whether you need eCommerce features, client portals, or multi-location capabilities — we build for scalability, security, and ease of use.
Platform Benefits – SMARTSites Integrate Seamlessly
Hubspot
Mailchimp
Power your email campaigns with data-driven, automated workflows right from your website.
Google Analytics
HotJar
Project Goals
- Maximize qualified leads
- Improve UX and navigation
- Simplify content management
- Support SEO site-wide
Client Outcomes
- 2–3× improvement in conversion rates
- Significantly lower bounce rates
- Higher Google rankings and visibility
- Stronger mobile engagement
Get Real-World Insights On How To Improve Your Site, For Free
FREE SMARTSITE REPORT
Our team of designers, developers, and marketers are excited to take on your project. Our flexible engagement models, money-back guarantee, and free project review makes it easy to get started.
Blogs & Resources
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- Posted by Sean McKay
Reviews & Testimonials
- Matthew McDermott 4/19/20255.0 A great experience from start to finish. Our website was dated and had some challenging to fix flaws but SiteHub worked with us to create a phased approach that was affordable for us. The end result was a functional website that helped us convert shoppers to buyers at our retail store. I would definitely recommend them to any SMB that is thinking about how to improve their web presence (not to mention conversions).read moreread less
- FIT STRENGTH PERFORMANCE 9/22/20165.0 Site-Up has done an amazing job for my business. Not only did Sean and those that work for Site-Hub answer my questions, perfect my website, and help brand my product he taught me so I could understand. If you are a small or large business looking to take your website and your company to the next level they can do that for you. They are the best in the business! Thanks for all of your help!read moreread less
- Jesús 10/09/20255.0 I had a fantastic experience working with the team for my web design and digital advertising needs. Sean provided exceptional insights that helped shape my website, while Rylie’s expertise in SEO significantly boosted my online visibility. Nicole was always there to address my questions and ensure everything ran smoothly.read moreread less

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We’re a team of designers, developers, and marketers who are excited about making a smarter web.
