Where’s the Humanity? The Hard Truths About AI in Marketing
The same hollow phrases. The same suspiciously smooth paragraphs. The same “Why [X] Matters for Your Business” headlines that seem like they make sense until you read them twice and realize they said absolutely nothing. Consumers are catching on fast, and if your brand is leaning too hard on generated content, we’d bet they already […]
Generative Engine Optimization: Going Beyond Traditional SEO
For years, SEO has been the cornerstone of online visibility. And now, Generative Engine Optimization (GEO) has entered the chat. While you may assume GEO is just SEO in shiny new packaging, in truth, what we’re seeing is a few GEO tactics that go beyond standard SEO, and in doing so, accelerate AI-driven visibility. GEO […]