Influencer Marketing
What is Influencer Marketing?
For best-practice fundamentals, see Sprout Social’s influencer marketing guide and Influencer Marketing Hub’s overview.
Strategy
Before we get to the point where we begin courting influencers, we must together decide what vibe and audience you want for your brand. From there, we can find the right influencer to approach.
Influencer Identification
Choosing the right influencer to represent your brand takes a combination of taste, cultural awareness, and intuition. We’ve perfected the craft. Let our experienced team take the wheel.
Outreach/Negotiation
Once we identify the influencers we want to represent you, we go in and begin negotiations. Let us take control and you’ll end up with the right talent at the right price.
Reporting
Find out exactly what impact your influencer marketing campaign is making. With regular reporting, we make it easy for you to stay on top of your digital advertising progress.
Further Reading
Whether you love them or hate them, it’s clear that we live in the Age of Influencers. Much like cultural icons from the past, social media influencers hold serious marketing power. Unlike traditional figures, however, they are accessible and ready to promote your brand, product, or service directly.
Micro-celebrities are modern public figures with strong influence in highly specific areas. There are countless influencers, each with a focused following. By identifying which of those followings overlap with your target audience, you gain the ability to attract new customers effectively. With the right match, their voice becomes your voice—and that has impact.
We use demographic and data analysis to match your brand with ideal influencers. Afterward, we reach out and negotiate terms to share your message. Since most influencers get several offers, a smart approach is crucial. That’s why we only choose those who boost your brand’s image and values.
Once your team of vetted influencers is ready, they push your campaign to an eager, relevant audience. This results in meaningful visibility and real leads.
Process:- Identify Target Demographics
- Cross-Reference Social Media Follows
- Research Suitable Influencers
- Determine Budget and Scope of Campaign
- Reach Out to Influencers
- Social Influencer Campaign
Goals
- Draw in New Clients
- Solidify Relationships within Target Demographic
- Maximize Clout
- Stretch Your Advertising Dollar
- Improve Visibility
Results
- Increased ROI
- Brand Awareness
- New Audience
- Bond with Customers
- Sales Boost
Blogs & Resources
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- Posted by Sean McKay
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- Posted by Sean McKay
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- Posted by Sean McKay
Reviews & Testimonials
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- Jesús 10/09/20255.0 I had a fantastic experience working with the team for my web design and digital advertising needs. Sean provided exceptional insights that helped shape my website, while Rylie’s expertise in SEO significantly boosted my online visibility. Nicole was always there to address my questions and ensure everything ran smoothly.read moreread less
- Michelle Malloy 11/18/20195.0 My company needed a new website and we put out an RFP and Site Hub applied. We hadn't heard of them before but Sean and Steve were awesome to work with! They made true on their promise to develop a new site for us with more gain than pain! Highly recommended.read moreread less

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