Generative Engine Optimization (GEO)
SEO vs GEO: Navigating Search in an AI-First Era
How Site Hub is keeping your brand visible today, in search engines and generative engines alike.
What is GEO?
How GEO is Similar To SEO
Your SEO investment isn’t wasted.
- Both aim to increase your brand's visibility and discovery by users
- Both rely on strong content: high-quality, authority, and relevance to user intent
- Both require a technically accessible website: crawlability, indexability, and a clean structure
- Both involve understanding audience behaviour, queries, and intent
Because of these overlaps, a lot of your existing SEO work (content strategy, technical SEO) provides a foundation for GEO. In fact, many sources say that if you’ve invested in good SEO, you’re almost all the way there.
How GEO is Different From SEO
Beyond “traditional SEO.”
Visibility metric
SEO
Ranking in organic search results, click-throughs, traffic
GEO
Being cited by generative engines / LLMs, appearing in AI-driven answers
Discovery surfaces
SEO
Primarily search engine results pages (SERPs) like Google/Bing
GEO
Generative engines, chatbots, voice assistants, multi-platform discovery
Content structure
SEO
Keywords, backlink building, on-page optimization, domain authority
GEO
Machine-parsable content, clear headings, schema/structured data, FAQs, expert quotes
Authority signals
SEO
Authority from backlinks and domain strength
GEO
Brand mentions, co-citation across trusted sources, external signals
User journey
SEO
Keyword-centric — what are users typing?
GEO
Where users search, what tasks they want to accomplish, how AI surfaces answers
Measurement
SEO
Rankings, organic traffic, bounce rate, domain authority
GEO
Citations in generative answers, AI visibility score, prompt share, brand mentions
Goals
- Improve AI-driven brand visibility
- Strengthen expert credibility
- Increase machine-parsable clarity
- Grow citation and brand mention signals
- Prepare for Google’s AI-driven search evolution
Results
- More inclusion in AI-generated answers
- Higher trust and authority
- Visibility beyond traditional SERPs
- Better presence across chatbots and voice tools
- Competitive advantage in the AI era
Brands We've Worked With
Blogs & Resources
Reviews & Testimonials
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