Identity, messaging, graphic design and art direction used to live on four separate pages here, priced against three tiers that no longer exist. They are one practice now, built by one team, and scoped to what your business actually needs instead of squeezed into a package.
Branding is the full system behind how your business looks, sounds and gets remembered. Identity work like logos, color and typography. The messaging framework that defines your voice and positioning. The graphic design that produces every asset built on top of it. And the art direction that keeps all of it pointed the same way across every channel.
Most businesses hire these as four disconnected favors from four different vendors. We do not think that produces a brand that holds together. This page owns identity, messaging, design and art direction as one engagement, with one creative point of view running through it.
Branding is where the visual and verbal system gets set. Two handoffs are deliberate:
Some projects use all four. A rebrand with an existing mark may only need three. Nothing here is bundled into a tier you have to buy whole.
Logos, color palettes, typography systems and the strategic thinking behind them. We start with your story and your audience, not a mood board, and build a mark that holds up at every size and on every surface it needs to live on.
The words behind the visuals: voice, positioning, tone and the messaging framework that documents all of it. This is the definition of how your brand talks. Writing new pages and content in that voice is content marketing's job once it exists.
Logos, collateral, ad creative and digital assets, all built on the identity and messaging that came before them. Every piece is designed to be consistent with the system, not a one-off that happens to look nice on its own.
The creative oversight that keeps every asset, every photographer, every designer and every vendor pointed at the same vision. Art direction is what stops a brand from feeling assembled by five people who never talked to each other.
Most brand projects start inside a Growth Signal Audit, or a direct scoping conversation if you already know what you need. Either way we look at your current identity, your competitors and how your audience actually perceives you before a single concept gets drawn.
Logo concepts, a color and typography system, and the collateral built on top of it. Everything gets documented in a brand book covering logos, colors, type, voice and the do's and don'ts, so the next designer or new hire is not reverse-engineering your brand from a folder of old files.
Messaging runs alongside the visual work, setting your voice, your positioning and the tone that should show up everywhere you talk to a customer. The definition lives here. Writing the pages and content inside that voice belongs to content marketing, which is a deliberate handoff.
Art direction is the layer that keeps everything together once the system exists, guiding photographers, designers and ad creative so nothing drifts off-brand over time. We can step into a project already in progress to realign it, not just start ones from scratch.
Scope moves the number, not a meter. There is no Starter, Advanced or Premium tier to pick from. A logo refresh and a full identity system with a documented brand book are different projects with different amounts of work in them, and we price them that way. The scope gets set first, then the number. There is no hourly rate underneath any of it.
What we deliver, and what each piece actually changes for you.
A mark and a visual system that hold up at every size and on every surface they land on.
Anyone writing for you has a definition to write against instead of guessing at it.
Every asset is built on the same system, so nothing reads like a one-off from a different company.
One creative point of view instead of five vendors who never talked to each other.
The brand survives staff changes and vendor changes without being rebuilt from memory.
Logos, source files and the brand book transfer to you at completion, not just exported JPGs.
We do not sell branding off a published tier. Every brand project is quoted against its own scope, and we will tell you plainly if a full identity system is more than what you actually asked for.
Branding is a scoped project, not a retainer. The Growth Signal Audit is a fixed two-week engagement on its own. Ongoing creative support after launch is arranged separately. No hourly billing on any of it.
Would rather talk it through than write it out? Grab a slot below. No charge, no pitch deck, and you will get a straight answer on whether this is the right fit.
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Tell us where your brand stands today, what is working, what is not, and what you are trying to fix. We will tell you whether to start with a Growth Signal Audit or go straight into a scoped branding project.
There is no published branding tier anymore. Every project is scoped to what it actually needs, and a logo refresh does not cost what a full identity system with a documented brand book costs. Most brand projects start inside a Growth Signal Audit, $4,500 fixed for two weeks, which is where the real scope and price get set. Half that fee credits toward any build signed within 60 days.
Graphic design produces the assets: logos, ads, layouts, collateral. Art direction sets the vision behind them, so every designer, photographer and vendor is building toward the same brand instead of five different ones. Writing the words that go with those assets is content marketing's job, not either of these.
A one-off project produces a single asset. Art direction sets the standard that every future asset gets held to: mood boards, style references, creative briefs and ongoing review of work in production. It matters most once you have more than one designer or vendor touching your creative.
Just the brand system here. Building the website that carries it, the pages, the structure and the backend, is custom web design's job, priced from $10,000. We coordinate closely when both are happening at once, but they are scoped and delivered as separate projects.
The messaging framework, meaning your voice, tone and positioning, gets defined here. Writing the actual pages, blog posts and sales copy inside that voice is content marketing's job, priced and scoped on that page.
We can build the rest of the brand system around it. We will tell you honestly if the logo is not working as hard as it should, but we will not replace it unless you want us to. Many clients come to us needing everything except the mark itself, and that is a smaller project than a full identity.
Yes, and it is common work for us. Rebrands need careful migration planning so you do not lose recognition or search value along the way. We coordinate the brand work with any website rebuild happening at the same time so nothing launches out of sync.
Many clients keep us on for new ad creative, seasonal collateral and one-off design as it comes up. The actual production and posting of social content lives on our organic social page, which draws on the visual system we build here.
You own everything. Logos, source files and the brand book all transfer to you at project completion, working files included, not just exported JPGs. And no, there is no long-term contract. Branding is a scoped project, not a retainer. If it starts with a Growth Signal Audit, that is a fixed two-week engagement on its own. Ongoing creative support after launch can be arranged separately, but nothing about a brand project locks you into a 12-month term.
Where the brand system gets built out and put to work.
"Sean and his team are great! We've been using his company for a couple of years now and could not be happier with their services."
"Working with Sean and Nicole has been a game-changer for our business. Super professional and easy to work with."
"They do amazing work and very easy to work with! Highly recommend."
"I would highly recommend using Site Hub. They are absolutely amazing and literal masters of their craft."
Tell us where your brand stands today and we will tell you honestly whether you need a full system or something smaller.
Scope my brand project