Shape Theory in Advertising: The Hidden Language of Branding
When we express ourselves, we often rely on the things we learned in kindergarten. We invoke colors when we say I feel as serene as a blue sky or I went red with embarrassment. We rely on our letters; basic strings like UGH or ARRRGH express frustration without the construction of entire essays. These are […]
How to Budget Ad Spend for Facebook, Instagram and Other Digital Ads
Best Practices for Podcast Marketing: Authenticity and the Human Voice
There is a lesser-known 1994 Alec Baldwin movie called The Shadow. The noir aesthetic, the flirtations with mysticism and magic, and the special effects intrigued me as a little kid who dutifully watched the movie weekend after weekend, even imploring my parents to buy me the movie tie-in toys. My parents, hip to my interest […]
Is Content Done Being King? What is Content Marketing?
It has been at least 10 years that I have repeatedly heard, and said, “Content is King,” when it comes to marketing your business online. Now, of course, this isn’t 100% accurate, because crappy content is still just crappy content. Maybe we can get some leverage going here with this one: “Great Content is King.” […]
Ten Years In: From humble attic beginnings to full-fledged digital marketing company; Reflecting on Site Hub’s upward trajectory of growth
How it Started Cold calls out of a drafty attic. One simple goal of making one new appointment each day. At first, it was a way to stay busy; a new direction to take after the loss of his father. But those early YES and small successes lead to the need for a bigger team […]
3 Proven Marketing Strategies for Businesses and a couple that just missed the list
Another day another can’t miss, must-have marketing strategy, right? I have been working in digital marketing for most of my life. I have certifications of proficiency, excellence, achievements, and more. I am what many would refer to as a well-qualified digital marketing expert, and I work for an award-winning online marketing agency, so who better […]
The Year That Was 2021 at Site Hub
It is almost impossible to believe, but here we are about to put a wrap on 2021, and it’s as good a time as any to recap the last 12 months or so and to bring you up to speed. Want to Thrive? Gotta Grow One of the goals for Site Hub this year was […]
Snackable Content as a Tool to Level the Playing Field
Highlights: Conclusions: Brand awareness and identification have become more and more important over the past 10 years (give or take). Although the statistics don’t exactly support their assertions, most people will tell you that they shop locally, and strive to support small businesses. Despite best efforts and intentions, Walmart, Amazon, and similar businesses are reporting […]
10 Things You Didn’t Know About SEO
10 Surprising SEO Facts You Need to Know in 2025 Search engine optimization has evolved drastically over the last decade. As we move into 2025, success requires focusing on user experience, trustworthiness and technical performance rather than chasing algorithm tricks. Here are ten insights to help guide your strategy. 1. Google prioritizes E‑E‑A‑T and helpful […]
4 Things to Know About Digital Marketing in 2017
Essential Digital Marketing Insights for 2025 Digital marketing evolves rapidly. In 2017 it was enough to understand SEO and content, but by 2025 marketers need a much broader skill set. Platforms, privacy rules and user expectations continue to change. Here are the key areas companies should focus on today. 1. Data Literacy and Analytics With […]