Best Practices for Podcast Marketing: Authenticity and the Human Voice
There is a lesser-known 1994 Alec Baldwin movie called The Shadow. The noir aesthetic, the flirtations with mysticism and magic, and the special effects intrigued me as a little kid who dutifully watched the movie weekend after weekend, even imploring my parents to buy me the movie tie-in toys. My parents, hip to my interest […]
Do I Need to Add Podcasting to my Digital Portfolio?
As if running a business wasn’t hard enough, right? You already navigate the alphabet soup waters of online marketing, I know: SEO, PPC, CPA, CTR, etc. It seems as if every 6 weeks there is another way to market your business online, and it does get confusing. Well, I have some good and bad news […]