Why AI Search Is Killing Organic Traffic (And What Smart Marketers Are Doing About It)
The Decline in Traffic Is Not Fatal—It Is a Filter. If you’ve opened your Google Analytics lately and felt that familiar pit in your stomach, you’re in good company. Across the web, organic traffic is slipping, sometimes by as much as 30 to 50 percent. The primary cause is Google’s AI Overviews and answer engines […]
Social Media Tactics To Build Community
Build a Real Community; Not Just a Following Posting regularly is one thing. But if likes and shares are negligible, and the comment section is quiet, what you’ve amassed is no better than a bulletin board. Community is what will start moving the needle for your social media accounts, and ultimately for your business. Community […]
Content Marketing Strategies for Cybersecurity Agency Success
Knowledge is power, especially when it comes to cybersecurity. Having the right information at the right time can mean the difference between preventing a cyberattack and dealing with its aftermath. This is where consistent content marketing can make all the difference for cybersecurity agencies. At Site Hub, we’re on a mission to develop a smarter […]
How to Keep Your Audience in a Post-Pandemic Digital World
The jury is out. Digital marketing post-pandemic should be a multi-channel, multi-faceted endeavor. Marketing in today’s digital landscape looks vastly different than it did 2½ years ago. The old promise of Digital Advertising was that you could reach exactly who you needed, when you needed to, as often as you wanted. But now, getting your […]