GeoFencing reaches people based on where they are right now, a competitor's storefront, a trade show floor, your own service area, and puts your ad in front of them the moment they are in range. Paired with OTT and connected TV, you get the same precision on mobile plus a presence on the big screen without a broadcast budget. Every zone and every placement is built around your business, your locations and your events, not a generic radius.
GeoFencing draws a virtual boundary around a physical location using GPS, Wi-Fi and mobile signals. When a device enters that boundary, it becomes eligible to see your ad, whether the fence sits around your own store, a competitor's location, a trade show or a neighborhood you want to reach. It is location-based targeting at its most precise, accurate to a few meters under good conditions.
OTT and connected TV extend that precision to the screen people are actually watching now, streaming apps and connected TV devices instead of broadcast. It puts your brand in a living room the same week you are fencing a trade show or a service area, using the same audience data rather than a second, unrelated media buy.
This page is one channel inside the wider practice on our paid media page, priced under the same Performance Media retainers rather than as a separate product with its own fee.
We scope the fences and the streaming placements. Here are the neighboring channels:
Zones, creative, placements and reporting. Each one gets built for your locations and your events rather than pulled off a template.
We define your key service areas and build custom fences around them, targeting foot traffic, nearby shoppers or event attendees with real precision instead of a broad radius drawn on a map. Zones can wrap a competitor's storefront, a conference venue or your own neighborhood footprint.
Mobile creative is built for a quick glance and a fast tap, urgent and relevant to whoever just entered the fence. Connected TV creative is built for a full-attention viewing moment. We build both rather than stretching one format to cover the other.
We negotiate placements on the apps, sites and streaming services your audience actually spends time on, rather than buying wherever inventory happens to be cheapest that week.
Dashboards track impressions, clicks, conversions and foot traffic, so you can see whether a fence around an event or a storefront actually turned into a visit, not just an impression count.
We will not run spend against numbers we cannot trust. A Measurement Build, or a passed Attribution Audit, comes before we manage a dollar of it. Details are on our marketing measurement page.
Your own service areas, a competitor's storefront, a trade show floor or a neighborhood, with audience filters layered on top so the fence targets the right kind of visitor. The smaller and more specific the zone, the sharper the targeting.
Mobile ads triggered by a fence are built for urgency and relevance in a quick glance. OTT and connected TV creative is built for a full-attention viewing moment, because a fifteen-second streaming spot works differently than a banner triggered by a location.
We buy on the sites, apps and streaming services your audience is actually on, and set retargeting windows to match your sales cycle. Budget moves toward the zones and creative that are working.
Retargeting windows are set deliberately, not by default. A quick-decision purchase needs a short window after someone leaves the fence. A considered purchase, like a real estate or B2B decision, needs a longer one. We set that per account rather than defaulting to one number for everyone.
What we manage, and what each piece actually changes for you.
Your budget goes to the places your customers genuinely are, not a radius drawn around a zip code.
The ad matches the context, which is what makes a quick glance turn into a tap.
A presence on the biggest screen in the house without a broadcast budget behind it.
People stay in the follow-up for as long as your buying decision actually takes.
A dashboard showing impressions, clicks and verified visits, so spend connects to something real.
Everything built for you stays yours if the relationship ends. Budget is adjusted as zones and creative perform.
Account build, conversion tracking, audiences and first creative. Waived when bundled with a Measurement Build.
On Starter, when total spend stays under $10K a month.
A Measurement Infrastructure Build, or a passed Attribution Audit, before we manage spend.
One platform = Google Ads (Search, PMax, Display and YouTube together) or Meta (Facebook + Instagram together). Microsoft, LinkedIn, TikTok and Pinterest are each their own platform. We confirm which tier your fences and streaming placements land in when we scope the zones, before you sign anything.
The platforms bill you directly for media. We take no margin on it, so there is nothing in it for us in recommending a bigger budget. The only percentage anywhere is the 8% on Full above $50,000 a month.
Managed retainers are 12-month partnerships, six months available at a 15% premium. Save 5% with annual prepay. A Site Hub Reports seat is included at $2,000 and up. No hourly billing on any of it.
Would rather talk it through than write it out? Grab a slot below. No charge, no pitch deck, and you will get a straight answer on whether this is the right fit.
Calendar not loading? Open it in a new tab, or call (585) 300-4640.
Tell us which locations, events or service areas matter and what a visit is worth to you. We will tell you honestly whether your budget is enough to fence them well.
Geofencing creates a virtual boundary around a physical location using GPS, Wi-Fi and mobile signals. When a device enters that boundary, it becomes eligible to see your ad, which makes it one of the most precise targeting tools in digital advertising. Zones can wrap your own storefront, a competitor's location or an event venue, and pair naturally with the channel mix on our paid media page.
Anywhere with a defined physical perimeter. Common targets include competitor locations, trade shows, conference venues, college campuses, neighborhoods and event spaces. The smaller and more specific the zone, the sharper the targeting, since a fence around one competitor's parking lot reaches a very different audience than a fence around an entire zip code.
Modern geofencing is accurate to about three to five meters under good conditions. We use multiple data signals to confirm a device genuinely entered a target area before serving an ad, rather than relying on a single weak signal. That is checked against the same measurement standards described on our marketing measurement page.
Yes, when it follows platform privacy rules. We avoid sensitive locations like medical facilities, schools and places of worship. We build zones around commercial and public spaces where location-based advertising is standard practice. That is consistent with how every channel on our paid media page handles privacy and platform policy.
OTT and connected TV place your ad on streaming apps and connected TV devices instead of broadcast, reaching people watching on the biggest screen in the house. It runs using the same underlying audience data as geofencing, so a trade show fence and a connected TV buy can point at the same account instead of two disconnected media plans.
Yes. We measure how many devices that saw your ad later entered your physical location, which directly links ad spend to foot traffic. That reporting depends on trustworthy tracking to begin with, which is why every account runs through the process on our marketing measurement page before we manage spend against it.
It is managed under the Performance Media retainers rather than priced as its own product. Starter is $2,000 a month for one platform with spend up to $10,000. Standard is $3,500 a month for two platforms with spend up to $30,000. Full is $5,000 a month for all platforms and multi-brand work from $30,000 of spend, plus 8% of monthly spend above $50,000. Setup is $2,500 and is waived when you bundle a Measurement Build. Ad spend is billed by the platform directly and never marked up. Every tier is listed on our pricing page.
Budgets scale with how wide the zones are and how many streaming placements you want running. A tight geographic target around a single event needs less fuel than a wide reach across several zones or an ongoing OTT buy. We will tell you upfront if a budget is too thin for the zones you want, before you commit to a retainer.
Because we will not optimize a geofencing or OTT account against numbers we cannot trust. If foot traffic or conversion data does not reconcile to what actually happened in your business, every zone and budget decision after that inherits the same error. A Measurement Infrastructure Build at $7,500, or a passed Attribution Audit at $4,500, comes first. Both are detailed on our marketing measurement page.
Yes, and deliberately so. Paid search captures people already searching for what you sell, and paid social reaches people who fit your profile but are not searching yet. GeoFencing and OTT reach people by physical location or by screen, adding a third dimension most businesses are not already using, rather than competing with either channel.
The hub this page sits under, and the channels that run next to a fence.
"Sean and his team are great! We've been using his company for a couple of years now and could not be happier with their services."
"Working with Sean and Nicole has been a game-changer for our business. Super professional and easy to work with."
"They do amazing work and very easy to work with! Highly recommend."
"I would highly recommend using Site Hub. They are absolutely amazing and literal masters of their craft."
Tell us which locations or events matter and we will show you what a fence around them could do, with the tier and the monthly number on the table from the first call.
Map my GeoFencing plan