We run paid social on Meta, LinkedIn, TikTok and Pinterest, built to earn a click from someone who was not looking for you yet. Creative is made for the platform it runs in, not resized from somewhere else, and every campaign is managed against leads instead of likes.
Paid social is advertising placed inside a social feed rather than a search results page. Instead of capturing someone who is already looking, it interrupts someone scrolling and earns attention through targeting and creative before they have ever thought to search for you. Done well, it builds the recognition that turns a cold prospect into someone who searches for your name later, or clicks the next time they see you.
The platform mix depends on who you are trying to reach. LinkedIn tends to work for B2B decision-makers. Meta and TikTok tend to work for consumer audiences. Pinterest reaches people in an active discovery mindset, closer to shopping than scrolling. We recommend the mix based on your audience and your economics, not on whichever platform is cheapest to test this month.
Social media advertising on Meta, LinkedIn, TikTok and Pinterest lives here. The neighbouring work is priced on its own pages:
Most accounts start on one platform and add a second once the first is producing. Platform count is also what sets your retainer tier, so the choice is a budget decision as much as an audience one.
Facebook and Instagram run as one platform, with Stories, Reels and static formats tuned to each placement rather than one asset stretched across all of them. For pricing, Meta counts as a single platform.
Audiences built around job title, seniority and company size, with copy that reads like a peer wrote it rather than a billboard. Often the strongest platform when your buyer is defined by their role.
Creative built natively for the feed, because nothing else survives there. Behavioral and lookalike targeting pulled from your best existing customers rather than guessed at demographics.
Visual creative built for people actively planning or shopping for something. Of the four, Pinterest sits closest to intent, which makes it a fit for products with a planning window in front of them.
How platforms count toward your retainer. Meta counts as one platform, with Facebook and Instagram managed together under it. LinkedIn, TikTok and Pinterest are each their own platform. That distinction decides which tier you land in, so it is on the table before you sign rather than discovered on an invoice.
A B2B audience on LinkedIn gets built around job title, seniority and company size. A consumer audience on Meta or TikTok gets built around behavior and lookalike data pulled from your best existing customers. Pinterest audiences get built around what people are actively planning or shopping for.
Strong targeting still fails if the ad does not stop the scroll. We build for the format each platform actually rewards, native video for TikTok, Stories and Reels for Meta, feed-native copy for LinkedIn, discovery-first visuals for Pinterest. Nothing gets resized from a print ad.
Paid social rewards constant adjustment. We test new audiences, refresh creative before it fatigues rather than after performance has already dropped, and move budget toward what is converting on a real cadence instead of letting a campaign run untouched.
We track spend, conversions, click-through rate and cost per result, then connect each one to a business outcome. Monthly reporting shows what a like or a follow actually turned into, on a dashboard you can read without a translator.
Measurement comes first, every time. We will not optimize a paid social account against numbers we cannot trust. If a platform reports conversions that do not match what closed in your CRM, every budget shift after that inherits the same error. A Measurement Build or a passed Growth Signal Audit comes before we manage a dollar of your spend.
What we manage, and what each piece actually changes for you.
Placements tuned individually instead of one budget guessing where to land.
Targeting by role and company rather than hoping the right person scrolls past.
Creative that belongs on the platform, which is what the algorithm rewards with reach.
Copy, static images, motion graphics and carousels made for the placement they run in.
Budget decisions made against closed deals instead of modeled conversions.
The person who manages the account is the person who explains it. A Site Hub Reports seat is included on every retainer at $2,000 and above.
If we part ways, you keep the accounts and the historical data. Nothing is held hostage.
Account build, conversion tracking, audiences and first creative. Waived when bundled with a Measurement Build.
On Starter, when total spend stays under $10K a month. Adding LinkedIn to a Meta account is the common case.
Billed to you directly by Meta, LinkedIn, TikTok or Pinterest. We take no margin on media.
How platforms count: Meta covers Facebook and Instagram together as one platform. LinkedIn, TikTok and Pinterest are each their own platform.
You pay a flat monthly fee for management, so there is nothing in it for us in recommending a bigger budget. The only percentage anywhere is the 8% on Full above $50,000 a month.
Managed retainers are 12-month partnerships, six months available at a 15% premium. Save 5% with annual prepay. A Site Hub Reports seat is included at $2,000 and up. No hourly billing on any of it.
Would rather talk it through than write it out? Grab a slot below. No charge, no pitch deck, and you will get a straight answer on whether this is the right fit.
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Tell us who you are trying to reach and what a customer is worth to you. We will tell you honestly which platforms deserve your budget first, and whether your budget is too thin for a given platform to learn.
Search captures people actively looking for what you sell. Paid social reaches people who fit your customer profile but have not started looking yet, using interruption rather than intent. Both matter at different stages of the buying journey, and most businesses eventually run both. If search is the gap you need filled, that work sits on our paid search and display page.
Meta, LinkedIn, TikTok and Pinterest. For pricing, Meta counts as one platform because Facebook and Instagram are managed together under the same account structure. LinkedIn, TikTok and Pinterest are each their own platform. So Meta on its own is a Starter engagement at $2,000 a month, Meta plus LinkedIn is Standard at $3,500, and the full set with multi-brand structures is Full at $5,000.
Yes. Social media advertising and paid social are the same service, and this page is where it lives. It is not the same as organic social, which is everything unpaid on your profiles: the accounts, the content calendar, the posting and the community management. That is covered on our organic social page and priced separately. Paid social is one channel inside the wider buy described on our paid media page.
Most businesses need a meaningful monthly budget before a platform has enough data to optimize delivery well. Management starts at $2,000 a month and steps up with the number of platforms and your spend. Every tier and add-on is listed on our pricing page, and we will tell you upfront if your budget is too thin for a given platform to learn rather than taking the retainer anyway.
Paid social campaigns typically need two to four weeks to gather enough data for a platform to optimize delivery well. Most accounts see early signals in the first month, with stronger trends in months two and three as we layer in audience and creative data. It all reports against the same dashboard described on our marketing measurement page.
We do, tailored to the platform and the audience. That includes copy, static images, motion graphics and carousels depending on the campaign. Some accounts provide their own creative assets, which we then adapt for the placement and manage from there. Creative refresh is part of the retainer rather than a separate line item.
Yes. Campaigns run inside your ad accounts, not ours. If we ever part ways, you keep the accounts, the audiences, the creative and the historical data. We never withhold account access to keep a client, and that policy is the same across every channel we manage.
Because we will not optimize a paid social account against numbers we cannot trust. If a platform reports conversions that do not match what actually closed in your CRM, every budget shift after that inherits the same error. A Measurement Build or a passed audit, both detailed on our marketing measurement page, comes first. It also waives the $2,500 paid social setup fee when the two are bundled.
Managed retainers are 12-month partnerships, with a six-month option available at a 15% premium. Paid social campaigns need real time to gather enough data for a platform to optimize delivery, and stopping in week five usually means paying for the learning period without reaching the payoff. A Growth Signal Audit is fixed scope at $4,500 if you want a diagnostic first instead.
The channels and systems that sit around paid social.
"Sean and his team are great! We've been using his company for a couple of years now and could not be happier with their services."
"Working with Sean and Nicole has been a game-changer for our business. Super professional and easy to work with."
"They do amazing work and very easy to work with! Highly recommend."
"I would highly recommend using Site Hub. They are absolutely amazing and literal masters of their craft."
Tell us who you are trying to reach and we will tell you which platform earns your budget first, with the retainer tier and the setup cost on the table from the first call.
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