Sit down. Get cozy. It’s time for an intervention.
It’s so easy to get sucked into the itty bitty details of designing a new website, web page, etc. We know because we live it. Those little details are what we love about web design and marketing. We could spend hours fine-tuning a font, toying with color palettes, and tweaking a blog post to get the wording just right. But we also know that these details are not the be-all and end-all of a project. Of course, your website should look amazing. It should provide an exceptional user experience. But that website is not doing you any favors sitting in limbo, going through round after round of revisions, never getting launched because you can’t decide if the navigation menu should be left-justified or centered.
When it comes to their websites, business owners have an uncanny ability to zero in on minor details that, fun as they are to play around with, will have exactly zero impact on your bottom line. What color should the CTA button be? Should we use an em dash or a comma? Should the hero image feature a smiling person or a serious one? We get it—every decision feels important (it’s me, hi, I’m the problem it’s me). But not all decisions are important.
Here’s the truth: the most critical thing isn’t pixel-perfect design or flawless copy (though we appreciate and strive for both). It’s getting your website (or project) launched and out into the world. Because until it’s live, it’s not working for you.
The Perfection Trap of Web Design
It starts innocently enough. You’re investing in your new website, excited to finally have a professional online presence. Then, suddenly, you’re six hours deep into a rabbit hole of researching font styles and color theory.
You request tweaks, you debate with your design team, you just can’t decide. And then it happens—you freeze. Instead of launching your site within your goal timeframe, it’s been several months, and you’re still stuck on which shade of blue best represents your brand.
Sound familiar?
This is the Perfection Trap—a cruel illusion that makes you believe everything has to be just right before you hit “publish.” But here’s the thing: perfect never happens. And while you’re overanalyzing everything, your competitors are out there making sales.
So let’s break free.
What Actually Moves the Needle for Website Performance?
Here’s a simple way to tell if you’re focused on what matters: ask yourself, will this directly impact how many leads or sales I get? If the answer is “probably not,” then stop stressing about it.
The Website Stuff That Really Matters:
Clear Messaging & Calls to Action
Visitors need to instantly understand what you offer and how to take the next step.
Fast Load Time & Mobile-Friendliness
If your site takes forever to load or looks terrible on a phone, you’ll lose potential customers.
Simple, Functional Navigation
People need to find what they’re looking for quickly—no one is admiring your menu placement.
SEO & Content Strategy
Because a beautiful website doesn’t matter if no one can find it.
The Website Stuff That Doesn’t Matter (As Much As You Think):
Which Stock Photo Looks Better – Just pick one that fits and move on.
Perfect Design – Good enough is good enough.
Minor Copy Details – If the overall message is clear and compelling, no one will notice a missing Oxford comma.
The Only Thing That Works Is What’s Out There
A website (or any project) only works for you once it’s live. Until then, it’s just another unfinished to-do list item taking up valuable space in your brain.
Here’s what successful business owners understand: done is better than perfect. That doesn’t mean putting out garbage work—it means recognizing that launching something is better than keeping it in the vault.
Your website isn’t set in stone. You can (and should) update it over time. But you can’t improve what doesn’t exist. So get it live. Then tweak and refine based on real user behaviors.
The 80/20 Rule of Getting Things Done
Ever heard of the Pareto Principle? It’s the idea that 80% of results come from 20% of efforts. Focus on the core 20% that actually moves the needle (content, functionality, user experience), and don’t waste time obsessing over the other 80% that makes no real impact.
So here’s your game plan:
- Prioritize what matters. If it directly impacts leads, conversions, or user experience, focus on it.
- Launch first, perfect later. A site that exists is better than one that’s stuck in revision limbo.
- Keep improving—but with real data. Once it’s live, you’ll get actual user feedback that will guide meaningful improvements.
Final pep talk: Stop agonizing. Start launching. The business owners who grow aren’t the ones with flawless websites—they’re the ones who put themselves out there and improve as they go.
So hit publish. Get it live. And watch the magic happen. We promise, it’ll be (more than) okay! We are here for you, ready to take on your website hopes and dreams and make them come true.
