What is a Bounce Rate and How Do You Analyze It? The bounce rate reveals the percentage of visitors who depart your website without any interaction. This statistic has a major impact on sales and may also affect your visibility in Google search results. You can automatically...
Continue Reading
Remember that scene in Office Space when Richard Riehle’s character is explaining his job? He tries to convince two consultants that his role in the company is important because he deals with customers “so engineers don’t have to”. It’s funny in the moment, but what...
Continue Reading
Is Your Website ADA Compliant? Accessibility for people with disabilities is just as important on the internet as it is in real life. What many people don’t realize is that the Americans With Disabilities Act (ADA) requires that business websites be accessible to all users, regardless...
Continue Reading
[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column][vc_column_text] What’s the difference between a custom website and a customized website? Though these two phrases sound the same, there’s a world of difference in what they deliver. A custom website is a bespoke website, made just for you from...
Continue Reading
Parallel tracking is the latest shift in digital marketing. It is a way to streamline your advertising so that you can: Keep better track of your ad stats Get more clicks And improve your ROI. Increase Your ROI with Parallel Tracking These days, we all use...
Continue Reading
General Data Protection Regulation (GDPR) Even though it is a European Union law, it will affect anyone who deals with organizations or individuals from the EU. Specifically, the regulation changes how European citizens’ personal information is collected and processed. The main point of the regulations...
Continue ReadingLearning SEO is a lot like raising a child. Once you think you have a good understanding of how “it” all works, EVERYTHING changes. Yeah sure, there are some fundamentals, but even those are up for interpretation. It surely doesn’t help that Google is basically top-secret...
Continue Reading